by Number One | 20170305
Last Criterion! This one is about how you'd market your product.
This Criterion is about two things: justifying an appropriate sales price for your product and promoting it enough to develop wide sales.
- First, explain how you have come to the price you would set for your product. Very useful here will be the pricing models discussed in Topic 9.1, Corporate Strategies.
- Next, identify some strategies you'd use to promote your product. Again from that Topic, subtopics 9.2 (Market sectors and segments), 9.3 (Marketing Mix) and 9.5 (Branding) will be very helpful. Some goals:
- Develop a brand identity for your product (name + logo).
- Identify and describe a marketing strategy (or multiple) that you'd use
- Justify why this particular strategy is the most appropriate for your product & market(s)
- Sketch (briefly) in words & pictures how your packaging, ads, promos, etc would lok
- If appropriate for your product, include a description of the larger product family it fits within.
When you've finished your initial Criterion F, you're ready to click through.
Before you send your Criterion in for review, you'll want to take a long hard look at the revised rubric & guideline sheet.
One of the revisions is a new column on the rubric, which allows you to record where, in your document, you've met the associated requirements. When you turn in a draft section or Criterion, you'll be expected to turn in a copy of this form, too, with page numbers filled in. For example, you'll need to turn in a copy of the "F: Marketing" tab along with your Criterion F draft (a pdf copy of the page is fine; best if you include it as part of your draft). In the pg# column, write down next to the checklist item where in your document that can be most clearly found. (Hint: one page number per Pg# column isn't a top effort here, you need to indicate page numbers for each item in the checklist.)
Once you have those collected, go ahead and send them over to Number 1.
Ok, Visitor. That's off for review. Now it's time to breath a sigh of relief that you've gotten the first drafts out. It's always easier to revise than to initially create, in my opinion.